BMW's ReachNow Car Sharing Service Is Mostly Dead In Its Biggest Market

BMW's ReachNow Car Sharing Service Is Mostly Dead In Its Biggest Market

May 16, 2018 Off By gabbyabir

ReachNow was BMW’s attempt at launching a car sharing service in Brooklyn to rival Mercedes-Benz’s Car2Go and the independent ZipCar. I saw “was,” because it is now (mostly) dead with the service saying it is “pivoting” from 250 free-floating cars to six cars. All parked in one apartment building.

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