Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year’s Geneva Motor Show, Aston is bringing a prime example of what Q can do for you.
The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk.
While the company’s claim of “almost limitless opportunities” to create a customer’s perfect car may be hyperbole, Q’s reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston’s.
A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer’s specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen.