The EV automaker began taking reservations today at its stores around the world as soon as its doors opened at 10 a.m. local time. According to Australian news outlet Special Broadcasting Service, the first reservation was nabbed by Andreas Stephens from Australia, who waited two days in front of a Tesla dealership in Sydney with just a folding chair and backpack full of food. The line eventually stretched to over 60 feet long before the dealership began taking orders.
Similar stories unfolded around the world. Tesla’s social media channels featured photos of eager people waiting to put down a reservation deposit ($1,000 in the U.S.). Some set up tents while other braved cold weather and the elements. The scene isn’t much different from the release of a new Apple product or a Black Friday sale.
Tesla will unveil the Model 3 at its Southern California design center this evening at 8:30 p.m. PST (head to www.motortrend.com for full coverage). Online reservations will open an hour prior to the reveal.
Tesla CEO Elon Musk has been relatively active on Twitter, providing live Model 3 news. Among the tweets, Musk says he is “incredibly inspired by the interest in Model 3. You won’t be disappointed.” He also reminds us that there is indeed a limit on Tesla Model 3 orders, so those wanting to snatch up a dozen reservations are out of luck.
Model 3 orders, whether in store or online, are limited to two per person
— Elon Musk (@elonmusk) March 31, 2016