Zipcar is looking to increase its offerings, and will now begin offering one-way trips in certain North American markets. Along with that, the company will also allow drivers to change destinations mid-trip and extend reservations indefinitely.
In 2014, Zipcar launched the One>Way beta program in Boston, but now that the program will be transitioned into the new lineup of options, the company will change the name. The new one-way trip program will start out in Philadelphia, Denver, and Los Angeles on a small scale before getting rolled out in more cities. The Los Angeles program is set to launch in the coming weeks.
“We want to deliver to our customers before they even know they want it,” said Zipcar spokeswoman Lindsay Wester to Automotive News. The addition of the one-way trip program, as well as the ability to change destination is part of Zipcar’s strategy to adapt to customer demands. The new programs will let drivers drop vehicles off at different locations than where they picked them up, which will be a first for Zipcar.
Currently, the company will only offer Honda vehicles like the Fit for the new flexible options. However, Wester said that Zipcar is “open” to adding other vehicles to its fleet as it continues to expand its driving options, which will later include travel between cities.
Source: Automotive News (Subscription required)
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